⚡ Free 2-Minute Growth Diagnostic

Discover Your Real Cost Per Customer — and How Much Lead Spend You're Wasting Every Month

Plug in what you spent on Angie's, Thumbtack, or HomeAdvisor last month. We'll calculate your real cost per customer, your conversion leak, and the revenue you're leaving on the table — and show you exactly how to plug the leak on a free 15-minute Zoom. You'll get the full written report delivered straight to your inbox.

Run your diagnostic

3 quick steps, 2 minutes. No card. No spam. The report is yours either way.

Step 1 of 3 · Your lead spend
Step 2 of 3 · Your booking numbers

A few more — so the report is accurate

These shape your revenue opportunity. Estimates are fine.

Step 3 of 3 · Where do we send your breakdown?
Based on your numbers — you're wasting about
$0/month
≈ $0 a year on leads that never become customers

That's lead budget spent with no return. The fix is a few conversion levers away — most contractors cut this in half in the first month.

Show Me How to Stop the Bleeding →
You keep the written breakdown + fix plan either way — even if we never work together.
We'll walk you through your numbers on a quick call, then email the written breakdown to keep. No spam, ever.
Yours either way: even if we never work together, you keep the written breakdown and fix plan.
2 min
To run the diagnostic
$0
Cost — free, no card
15
Min call to stop the leak
We read the numbers you're already paying for
Angie'sThumbtackHomeAdvisor+ any lead vendor

"I'd been paying Angie's $900 a month for over a year. Nobody ever showed me the real cost per customer until this call — that number changed how I look at lead spend."

— Plumbing contractor, 20+ yrs · diagnostic run on his actual numbers

Your lead vendor isn't the problem. Your cost-per-customer is.

Angie's, Thumbtack, and HomeAdvisor sell leads — not customers. Most of what you pay for never becomes a job. We show you the real number.

You don't know what you're really paying

A lead costs $22. But if only 1 in 5 becomes a customer, your real cost per customer is 5× the lead price. That's the number that matters — and you've never seen it.

Paid leads are shared leads

Angi, Thumbtack, and HomeAdvisor sell the same inquiry to up to 3–8 contractors at once. You're paying full price to compete for a lead everyone else already got — a structural leak, not a you problem. We show you the number.

Revenue up ≠ profit up

A bigger job isn't automatically a better one. We separate the two so you're never misled by a revenue number that hides higher delivery cost.

What the report shows you

Five numbers. One clear picture of where the money goes — and where it's leaking.

Cost

Real Cost Per Customer

  • Your actual CAC from lead spend ÷ jobs booked
  • The number your vendor bill hides
  • Before materials and labor
Leak

Conversion Leak

  • Leads purchased vs jobs booked
  • The % of paid leads that become nothing
  • Where the money is lost in follow-up & no-shows
Opportunity

Revenue Opportunity

  • Repeat customers & upsells you're leaving
  • Referral potential
  • Separated from profit, so it's honest

From numbers to answers in 3 steps

01

Run your diagnostic

Plug in your lead spend, leads bought, jobs booked, and average job value. 2 minutes.

02

Get the full breakdown on a quick call

A free 15-min call walks you through your real cost per customer, the leak, and the opportunity.

03

Keep the written breakdown

We email it after the call. Yours either way — and you can put it to work today.

Frequently asked questions

Is it really free?

Yes. No card, no sign-up. Run the diagnostic and we'll walk you through the numbers on a quick call — then email the written breakdown to keep, either way.

What if I don't track my numbers exactly?

Estimates are fine. The more accurate the inputs, the more accurate the math — but rough numbers still reveal the leak. We'll flag what's estimate vs invoiced.

Do I have to buy something?

No. You keep the breakdown and fix plan either way. If one of the fixes is something we can do for you, we'll offer it — but the breakdown is yours regardless.

Why a call instead of showing me the numbers now?

Because the fix is the valuable part — and the fix depends on a few things the numbers alone can't tell us. Walking you through it live shows you exactly what's draining the money and how to stop it.